CREAND MANAGEMENT

RIASEC RegisteredEst. 2015
Total AUM
$507M
Discretionary
$465M
92% of AUM
Avg account
$3.8M
Accounts
134
Employees
16
Advisory reps
14

Firm details

Headquarters
MIAMI, Florida
CRD number
154894
Registered since
October 13, 2015
Website
creand.us
Custodians
CREAND SECURITIES
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
Client types
  • HNWI58.11%
  • Other25.56%
  • Pooled Investment Vehicles9.62%
  • Charitable Organizations6.71%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Creand Management is a privately held investment adviser and registered representative operating as an insurance broker-dealer. The firm provides financial planning and portfolio management across individual and institutional clients, and it manages pooled investment vehicles as sponsor or general partner in some structures. Its advisory mandate covers discretionary and non‑discretionary portfolio management as well as planning and consulting services. Investment activity leans toward privately negotiated and non‑exchange-traded positions, with a material allocation to alternatives. Creand Management identifies as an active ESG investor, which appears to be applied across both public and private allocations. The firm’s business model blends traditional advisory fees (percentage of AUM, fixed and hourly fees) with performance-based arrangements, consistent with its participation in private placements and managed pooled vehicles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 28%, Public Funds/Mutual Funds 24%, Investment Grade Corp Bonds 18%, Cash & Cash Equivalents 14%, Non-Investment Grade Corp Bonds 10%, US Government Bonds 5%, Sovereign Bonds 1%28%
  • Non-Exchange Traded Equities28%
  • Public Funds/Mutual Funds24%
  • Investment Grade Corp Bonds18%
  • Cash & Cash Equivalents14%
  • Non-Investment Grade Corp Bonds10%

Owners & executives

3 of 3
  • NOELIA POVEDANO

    Chief Executive OfficerCRD 6126794

  • MARYORI ESCUDERO

    Chief Operations OfficerCRD 4913350

  • IDELMA HERVIS

    CCO & CFOCRD 1429292

Contacts

3 of 11
  • Nadia Martinez

    Operations AnalystCRD 7652126

  • Elizangela De liz hartwell

    Vice PresidentCRD 6011481

  • ALEJANDRO NARANJO GARCIA

    Vice PresidentCRD 4603559

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MIAMI, FL

MIAMI DADE

Location

MIAMI, FL

Headquartered in MIAMI, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
MIAMI DADE
Address
777 Brickell Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth