Covenant Asset Management, LLC
Firm details
- Headquarters
- Chester, New Jersey
- CRD number
- 108567
- Registered since
- March 18, 1999
- Website
- www.covasset.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI90.34%
- Individuals6%
- Charitable Organizations2%
- Pension & Profit Sharing Plans1.33%
- Corporations / Businesses0.34%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Covenant Asset Management, LLC is an independent, privately owned registered investment adviser structured as an LLC. The firm has been SEC registered since 1999 and serves both individuals/families and institutional clients. Its advisory services focus on financial planning, portfolio management for individuals and small businesses, and pension consulting-type work. Covenant charges fees by percentage of assets under management and also uses hourly and fixed-fee arrangements. Covenant positions itself around an equity-oriented approach, using exchange-traded securities as a core building block while supplementing client portfolios with third-party alternative managers and insurance products where appropriate. The firm operates as an adviser rather than as a direct capital allocator, relying on external managers for certain alternative exposure.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities69%
- Public Funds/Mutual Funds13%
- Cash & Cash Equivalents10%
- US Government Bonds3%
- Derivatives3%
Owners & executives
1 of 1
John Guarino
President, Chief Investment OfficerCRD 4369702
Contacts
3 of 9Daniel Connolly
Investment Advisor RepresentativeCRD 4075390

Gabriel Rowe
Portfolio ManagerCRD 7159664
Dexter Morse
Investment Advisor RepresentativeCRD 6199644
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 42Active vs passive
$47.3M in ETFs
96%
$45.4M
2%
$2M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SPDR S&P 500 ETF TRUST (SPY) | State Street | Passive | Large Blend | $9.5M | 12,392 | 19.96% |
Location
Chester, NJ
Morris
Location
Chester, NJ
Headquartered in Chester, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- Morris
- Address
- 125 Maple Ave
- Time zone
- ET (UTC-5)
- Office locations
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