CLS FINANCIAL ADVISORS, INC.

RIASEC RegisteredEst. 2022
Total AUM
$192M
Discretionary
$172M
90% of AUM
Avg account
$584K
Accounts
329
Employees
5
Advisory reps
3

Firm details

Headquarters
PORTLAND, Oregon
CRD number
152892
Registered since
December 8, 2022
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI79.27%
  • Individuals20.73%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

CLS Financial Advisors, Inc. is an independent registered investment adviser that provides financial planning and portfolio management primarily to individuals and families, and to small businesses. The firm is privately owned by an individual and has been SEC-registered since 2022. Its billing mixes a percentage-of-AUM model with hourly and fixed-fee engagements, reflecting a hybrid advisory approach that accommodates both ongoing investment relationships and project-based planning work. CLS does not position itself as a capital allocator or a pension consultant, and it does not identify as an active ESG investor. Advisory activity centers on personalized planning and discretionary portfolio management for individual and family clients. The firm lists an industry affiliation with accounting professionals, suggesting integration with tax or accounting advisors as part of client service delivery. CLS relies on third-party managers for certain investments rather than operating its own external funds.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Exchange Traded Equities 11%, US Government Bonds 3%, Cash & Cash Equivalents 3%, State & Local Bonds 1%83%
  • Public Funds/Mutual Funds83%
  • Exchange Traded Equities11%
  • US Government Bonds3%
  • Cash & Cash Equivalents3%
  • State & Local Bonds1%

Contacts

3 of 3
  • SARAH LANE

    OwnerCRD 6898021

  • STEPHANIE LUM

    Associate AdvisorCRD 8030315

  • RYAN GENOR

    ShareholderCRD 3130458

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PORTLAND, OR

MULTNOMAH

Location

PORTLAND, OR

Headquartered in PORTLAND, OR, anchoring the Portland-Vancouver-Salem, OR-WA metro in the West.

Metro area
Portland-Vancouver-Salem, OR-WA
Region
West
County
MULTNOMAH
Address
9700 SW Capitol Hwy
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth