CHOICE FINANCIAL & INSURANCE SERVICES, INC.

RIASEC Registered
Total AUM
$7.2M
Discretionary
$7.2M
100% of AUM
Avg account
$81.3K
Accounts
89
Employees
1
Advisory reps
1

Firm details

Headquarters
BREA, California
CRD number
312049
Custodians
CHARLES SCHWAB & CO., INC., MATRIX SECURITIES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Choice Financial & Insurance Services, Inc. is an independent registered investment adviser and insurance broker focused on serving individual and family clients. The firm combines financial planning, portfolio management and insurance distribution, delivering fee models that include a percentage of AUM, hourly charges and fixed fees. Advisory services include financial planning, portfolio management for individuals and small businesses, selection of other advisers and client education through seminars and workshops. The ADV indicates the firm acts as a capital allocator for clients and does not position itself as an ESG-focused or multi-state advisory firm. Investment activity centers on public mutual funds as the primary building block for client portfolios, supplemented by third‑party manager allocations for alternative exposure in real estate. The firm manages discretionary mandates for the bulk of its relationships and appears to favor outsourced fund managers and pooled vehicles rather than heavy direct-stock trading in-house.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 37%, Non-Investment Grade Corp Bonds 18%, Cash & Cash Equivalents 18%, Exchange Traded Equities 16%, State & Local Bonds 4%, Investment Grade Corp Bonds 3%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Sovereign Bonds 1%, Derivatives 1%37%
  • Public Funds/Mutual Funds37%
  • Non-Investment Grade Corp Bonds18%
  • Cash & Cash Equivalents18%
  • Exchange Traded Equities16%
  • State & Local Bonds4%

Contacts

1 of 1
  • KATHLEEN STAPLETON

    FounderCRD 1489992

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BREA, CA

ORANGE

Location

BREA, CA

Headquartered in BREA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
633 S Brea Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth