Cassandra Smalley Wealth Management

RIASEC Registered
Total AUM
$36.6M
Discretionary
$36.6M
100% of AUM
Avg account
$307K
Accounts
119
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
323176
Custodians
CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals86.06%
  • HNWI13.94%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Cassandra Smalley Wealth Management is a small, independent registered investment advisor focused on serving individual and family clients. The firm is owned and led by Cassandra Smalley and mixes financial planning with discretionary portfolio management and consulting services for small businesses and institutions. Its advisory menu includes ongoing portfolio management, pension consulting, and educational workshops, and it charges clients via a combination of percentage of assets under management, hourly fees and fixed fees. On the investment side the firm favors pooled public funds for core exposure and supplements those positions with allocations to third‑party real estate managers. The practice does not profile itself as an ESG investor and operates as a single‑state adviser, which aligns with its modest scale and hands‑on planning approach. Given the emphasis on mutual funds and external real estate managers, Cassandra Smalley Wealth Management appears to prioritize manager selection and diversified fund sleeves over large direct holdings of individual securities.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 6%, Cash & Cash Equivalents 3%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • Cassandra Smalley

    Cassandra Smalley

    Founder and CEOCRD 5467317

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth