Carson Advisory Group

RIASEC Registered
Total AUM
$865M
Discretionary
$776M
90% of AUM
Avg account
$391K
Accounts
2,213
Employees
7
Advisory reps
7

Firm details

Headquarters
Athens, Georgia
CRD number
117410
Registered since
January 3, 2006
Custodians
RAYMOND JAMES & ASSOCIATES, INC., RAYMOND JAMES TRUST COMPANY OF NH
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.84%
  • Individuals19.69%
  • Charitable Organizations1.86%
  • Pension & Profit Sharing Plans0.33%
  • Corporations / Businesses0.28%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Carson Advisory Group is an independent, individually owned registered investment adviser that has been SEC-registered since 2006. The firm serves both individual & family clients and institutional investors and bills through a mix of AUM fees, hourly charges, and fixed fees. Its advisory menu includes financial planning, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. Carson identifies as a capital allocator and directs client capital into third‑party managers alongside more traditional public funds. It does not position itself as an active ESG investor. The firm was named to Barron’s Top 100 RIA Firms in 2024.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 76%, Exchange Traded Equities 22%, Cash & Cash Equivalents 1%, Other 1%76%
  • Public Funds/Mutual Funds76%
  • Exchange Traded Equities22%
  • Cash & Cash Equivalents1%
  • Other1%

Owners & executives

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Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 84

Active vs passive

$116M in ETFs

Passive

20%

$23.2M

Active

54%

$92.9M

ETFProviderStyleCategoryValueShares% of portfolio
T ROWE PRICE CAPITAL APPRECIATION EQUITY ETF (TCAF)T. Rowe PriceActiveLarge Blend$10M236,4198.60%

Location

Primary office

Athens, GA

Clarke

Location

Athens, GA

Headquartered in Athens, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Clarke
Address
470 Hill St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth