CARROLL ADVISORY GROUP

Overview

Carroll Advisory Group is an independent, SEC-registered registered investment adviser formed as a limited liability company and registered in 2025. The firm serves both individual and family clients as well as institutional accounts, with an owner-operated structure. Its advisory offering centers on financial planning and portfolio management for individuals and small businesses. Fee arrangements include a percentage-of-AUM model alongside fixed fees. Carroll Advisory Group does not identify as an active ESG investor and lists no pension consulting or related-adviser activity. Investment activity shows a clear core allocation to pooled public-market vehicles (primarily ETFs and mutual funds) combined with meaningful allocations to private funds. The firm appears to build portfolios around broad-market ETF exposure for public equities while layering private-fund exposure for clients seeking alternatives or less-correlated returns. Custody and trading are heavily concentrated at a single major custodian.

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Public Holdings

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Location & Offices