Carlson Planning Company

RIASEC Registered
Total AUM
$11.4M
Discretionary
$11.4M
100% of AUM
Avg account
$173K
Accounts
66
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
300667
Custodians
ALTRUIST FINANCIAL LLC, BETTERMENT
Fee structure
Percentage of AUM, Subscription Fees, Fixed Fees, Other
Client types
  • Individuals75.25%
  • HNWI24.75%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Carlson Planning Company is an independent registered investment adviser organized as a limited liability company that serves individual and family clients. The firm’s stated advisory activities center on financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers, which positions it as a capital allocator as well as a direct manager of client portfolios. Fee arrangements include a mix of percentage of AUM, subscription fees, fixed fees and other fee structures. Carlson Planning Company reports it is not an active ESG investor, does not operate as a multi‑state adviser, and does not provide pension consulting or operate as a related adviser. Investment activity shows a clear equity tilt: exchange‑traded equities are the dominant public vehicle used for client accounts. The firm also uses mutual funds for some exposures and allocates to third‑party alternative managers where appropriate. Its model appears focused on customized planning and portfolio construction for a small client base rather than large institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 92%, Cash & Cash Equivalents 6%, Public Funds/Mutual Funds 2%92%
  • Exchange Traded Equities92%
  • Cash & Cash Equivalents6%
  • Public Funds/Mutual Funds2%

Contacts

1 of 1
  • James Carlson

    James Carlson

    Financial PlannerCRD 5918427

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth