Capital and Planning, LLC
Firm details
- Headquarters
- Jonesboro, Georgia
- CRD number
- 321104
- Registered since
- June 3, 2022
- Website
- capitalandplanning.com
- Custodians
- LPL FINANCIAL LLC
- Fee structure
- Percentage of AUM
- Client types
- HNWI65.15%
- Individuals34.24%
- Charitable Organizations0.29%
- Corporations / Businesses0.29%
- Pension & Profit Sharing Plans0.03%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Capital and Planning, LLC is an independent registered investment adviser that serves individual and family clients. Organized as an LLC and SEC-registered in 2022, the firm combines advisory work—financial planning and portfolio management for individuals and small businesses—with insurance brokerage activity. Its fee model is percentage-of-AUM. The firm does not identify as an active ESG investor, is not set up as a multi-state adviser, and is reported as owned by an individual. Although the firm is not listed as a capital allocator, it does deploy client capital into externally managed alternative funds (see Investments & Alternatives).
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities82%
- Public Funds/Mutual Funds9%
- Cash & Cash Equivalents8%
- State & Local Bonds1%
Contacts
3 of 3Justin Florence
Registered RepresentativeCRD 4370448
Joseph Norton
Financial AdvisorCRD 6666537
Michael Edmondson
PresidentCRD 2552747
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 4Active vs passive
$4.3M in ETFs
82%
$3.5M
18%
$761K
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES GOLD TRUST (IAU) | BlackRock | Passive | Commodities Focused | $2.4M | 31,832 | 56.20% |
Location
Jonesboro, GA
Clayton
Location
Jonesboro, GA
Headquartered in Jonesboro, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- Clayton
- Address
- 2242 Mount Zion Rd
- Time zone
- ET (UTC-5)
- Office locations
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