CALIFORNIA FINANCIAL ADVISORS

RIASEC RegisteredEst. 1998

Total AUM

$2.3B

Discretionary

$2B

89% of AUM

Avg account

$638K

Accounts

3,547

Employees

Advisory reps

Firm details

Headquarters: SAN RAMON, California
CRD number: 110152
Registered since: February 18, 1998
Website: www.calfinad.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI82.05%
Individuals17.66%
Corporations / Businesses0.27%
Charitable Organizations0.02%
Services: Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

California Financial Advisors is an independent, California-based limited liability company that has been SEC-registered since 1998. The firm operates as a fee-based registered investment adviser serving both individuals/families and institutional clients, with services centered on financial planning and portfolio management for individuals and small businesses. Its client billing mixes AUM-based fees with hourly and fixed-fee arrangements. The ownership is individual rather than institutional, and the firm does not position itself as a capital allocator or pension consultant. It is not an active ESG investor and is not described as a multi-state adviser. The firm has been recognized repeatedly in CNBC’s Top 100 Financial Advisory Firms list (2019, 2020, 2021, 2022 and 2025). That external recognition accompanies a clear investment emphasis: the firm favors fixed-income strategies, particularly municipal debt, as a core component of client portfolios.