Brooklyn Fi, LLC

RIASEC RegisteredEst. 2021
Total AUM
$563M
Discretionary
$563M
100% of AUM
Avg account
$1.5M
Accounts
373
Employees
10
Advisory reps
13

Firm details

Headquarters
Brooklynn, New York
CRD number
292115
Registered since
April 19, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI62.74%
  • Individuals37.26%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Brooklyn Fi, LLC is an independent registered investment adviser organized as an LLC and active since 2021. The firm focuses on serving individuals and families, offering financial planning, portfolio management for individuals and small businesses, pension consulting, manager selection, and educational programs. It describes itself as a capital allocator and identifies as an active ESG investor, incorporating environmental, social, and governance considerations into its investment approach. Fee arrangements include asset-based fees alongside hourly and fixed-fee engagements. The firm lists an accountant among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 5%, Cash & Cash Equivalents 3%, US Government Bonds 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Owners & executives

2 of 2
  • Ally Ayers

    Ally Ayers

    Chief Executive OfficerCRD 7192030

  • John Owens

    John Owens

    Chief Compliance OfficerCRD 7041108

Contacts

3 of 11
  • Crystal Kozlak

    Crystal Kozlak

    Associate Financial PlannerCRD 7935048

  • Anna Bhai

    Anna Bhai

    Head of Financial PlanningCRD 7086870

  • Eduard Zolotarev

    Eduard Zolotarev

    Lead Financial PlannerCRD 6559331

Unlock 8 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 220

Active vs passive

$539M in ETFs

Passive

98%

$527M

Active

1%

$12.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TAX-MANAGED FUNDS (VEA)VanguardPassiveForeign Large Blend$53.3M756,1549.88%

Location

Primary office

Brooklynn, NY

Kings

Location

Brooklynn, NY

Headquartered in Brooklynn, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Kings
Address
33 Nassau Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth