BRAND ASSET MANAGEMENT GROUP, INC.

RIASEC RegisteredEst. 1992
Total AUM
$1.2B
Discretionary
$1.1B
97% of AUM
Avg account
$654K
Accounts
1,795
Employees
22
Advisory reps
18

Firm details

Headquarters
CHESTERFIELD, Missouri
CRD number
106162
Registered since
March 16, 1992
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI60.15%
  • Individuals37%
  • Corporations / Businesses1.45%
  • Charitable Organizations0.73%
  • Pension & Profit Sharing Plans0.66%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Brand Asset Management Group, Inc. is an independent registered investment adviser formed in 1992 that serves individual and family clients. The firm operates as a corporation and describes itself as a capital allocator that hires third‑party managers. Its fee schedules combine asset‑based fees with fixed fees. Reported advisory services include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting services, and selection of other advisers. The firm does not identify itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 94%, Exchange Traded Equities 5%, Cash & Cash Equivalents 1%94%
  • Public Funds/Mutual Funds94%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 3
  • JOHN RIDDLE

    Managing Member and Chief Investment OfficerCRD 2733584

  • PHILLIP DANIELS

    Chief Operating OfficerCRD 2220724

  • TODD BRAND

    President and Chief Executive OfficerCRD 2275473

Contacts

3 of 15
  • MARK JAEGER

    CCO, Managing MemberCRD 4730811

  • Mikaela Hodges

    Financial Planning AssociateCRD 7583429

  • Samuel Hunsicker

    Financial Planning AssociateCRD 7283960

Unlock 12 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 136

Active vs passive

$355M in ETFs

Passive

93%

$329M

Active

6%

$26.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE MSCI EMERGING MARKETS ETF (IEMG)BlackRockPassiveDiversified Emerging Mkts$35.4M507,7519.97%

Location

Primary office

CHESTERFIELD, MO

SAINT LOUIS

Location

CHESTERFIELD, MO

Headquartered in CHESTERFIELD, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
SAINT LOUIS
Address
16090 Swingley Ridge Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth