BRAGG FINANCIAL ADVISORS INC

RIASEC RegisteredEst. 1999
Total AUM
$4.7B
Discretionary
$4.7B
100% of AUM
Avg account
$2.9M
Accounts
1,613
Employees
39
Advisory reps
17

Firm details

Headquarters
Charlotte, North Carolina
CRD number
108780
Registered since
October 12, 1999
Custodians
PERSHING LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI66.21%
  • Investment Companies23.76%
  • Individuals5.42%
  • Corporations / Businesses3.3%
  • Charitable Organizations1.32%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Bragg Financial Advisors Inc is an independent, SEC-registered registered investment adviser that has operated since 1999 and is owned by an individual. The firm positions itself as a capital allocator serving both individual and family clients as well as institutional relationships. Its advisory offering combines financial planning, portfolio management across individuals, small businesses, investment companies and institutions, pension consulting and manager selection. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee options. Bragg does not identify as an active ESG investor and is organized as a single-state adviser. The firm was named to Citywire’s "50 Growers Across America" list in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 53%, Exchange Traded Equities 43%, State & Local Bonds 2%, Cash & Cash Equivalents 2%53%
  • Public Funds/Mutual Funds53%
  • Exchange Traded Equities43%
  • State & Local Bonds2%
  • Cash & Cash Equivalents2%

Owners & executives

2 of 2
  • DAWN CANNON

    Chief Compliance OfficerCRD 4633109

  • BENTON BRAGG

    President, CEOCRD 2350317

Contacts

3 of 15
  • Lauren Klaiber

    Portfolio ManagerCRD 7464477

  • Clinton Townsend

    Financial AdvisorCRD 7058017

  • PHILLIPS BRAGG

    Director, Vice PresidentCRD 2821569

Unlock 12 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 156

Active vs passive

$574M in ETFs

Passive

83%

$476M

Active

4%

$97.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SMALL-CAP VALUE INDEX FUND (VBR)VanguardPassiveSmall Value$64.4M296,36011.22%

Location

Primary office

Charlotte, NC

MECKLENBURG

Location

Charlotte, NC

Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.

Metro area
Charlotte-Concord, NC-SC
Region
South
County
MECKLENBURG
Address
1031 S Caldwell St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth