Bragg Financial Advisors Inc
Firm details
- Headquarters
- Charlotte, North Carolina
- CRD number
- 108780
- Registered since
- October 12, 1999
- Website
- braggfinancial.com
- Custodians
- PERSHING LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI66.21%
- Investment Companies23.76%
- Individuals5.42%
- Corporations / Businesses3.3%
- Charitable Organizations1.32%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Bragg Financial Advisors Inc. is an independent, SEC-registered registered investment adviser formed in 1999 and owned by an individual. The firm serves both individual and family clients as well as institutional clients and operates as a capital allocator, selecting third‑party managers alongside direct portfolio management. Fee arrangements include a percentage of assets under management, hourly billing, and fixed fees. Core advisory services listed by the firm include financial planning, portfolio management for individuals, small businesses, investment companies and institutions, pension consulting, and the selection of other advisers. The firm does not position itself as an active ESG investor. Bragg Financial Advisors was recognized by Citywire in 2025 in its "50 Growers Across America" feature.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds53%
- Exchange Traded Equities43%
- State & Local Bonds2%
- Cash & Cash Equivalents2%
Owners & executives
2 of 2
Dawn Cannon
Chief Compliance OfficerCRD 4633109

Benton Bragg
President, CEOCRD 2350317
Contacts
3 of 15
Lauren Klaiber
Portfolio ManagerCRD 7464477
Clinton Townsend
Financial AdvisorCRD 7058017
Phillips Bragg
Director, Vice PresidentCRD 2821569
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 161Active vs passive
$649M in ETFs
83%
$536M
5%
$114M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD SMALL-CAP VALUE INDEX FUND (VBR) | Vanguard | Passive | Small Value | $70.6M | 290,690 | 10.88% |
Location
Charlotte, NC
Mecklenburg
Location
Charlotte, NC
Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.
- Metro area
- Charlotte-Concord, NC-SC
- Region
- South
- County
- Mecklenburg
- Address
- 1031 S Caldwell St
- Time zone
- ET (UTC-5)
- Office locations
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