BRAGG FINANCIAL ADVISORS INC
Firm details
- Headquarters
- Charlotte, North Carolina
- CRD number
- 108780
- Registered since
- October 12, 1999
- Website
- braggfinancial.com
- Custodians
- PERSHING LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI66.21%
- Investment Companies23.76%
- Individuals5.42%
- Corporations / Businesses3.3%
- Charitable Organizations1.32%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Bragg Financial Advisors Inc is an independent, SEC-registered registered investment adviser that has operated since 1999 and is owned by an individual. The firm positions itself as a capital allocator serving both individual and family clients as well as institutional relationships. Its advisory offering combines financial planning, portfolio management across individuals, small businesses, investment companies and institutions, pension consulting and manager selection. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee options. Bragg does not identify as an active ESG investor and is organized as a single-state adviser. The firm was named to Citywire’s "50 Growers Across America" list in 2025.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds53%
- Exchange Traded Equities43%
- State & Local Bonds2%
- Cash & Cash Equivalents2%
Owners & executives
2 of 2DAWN CANNON
Chief Compliance OfficerCRD 4633109
BENTON BRAGG
President, CEOCRD 2350317
Contacts
3 of 15Lauren Klaiber
Portfolio ManagerCRD 7464477
Clinton Townsend
Financial AdvisorCRD 7058017
PHILLIPS BRAGG
Director, Vice PresidentCRD 2821569
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 156Active vs passive
$574M in ETFs
83%
$476M
4%
$97.6M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD SMALL-CAP VALUE INDEX FUND (VBR) | Vanguard | Passive | Small Value | $64.4M | 296,360 | 11.22% |
Location
Charlotte, NC
MECKLENBURG
Location
Charlotte, NC
Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.
- Metro area
- Charlotte-Concord, NC-SC
- Region
- South
- County
- MECKLENBURG
- Address
- 1031 S Caldwell St
- Time zone
- ET (UTC-5)
- Office locations
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