BONNEMA WEALTH MANAGEMENT LLC

RIASEC Registered
Total AUM
$109M
Discretionary
$109M
100% of AUM
Avg account
$433K
Accounts
252
Employees
1
Advisory reps
1

Firm details

Headquarters
Scottsdale, Arizona
CRD number
173526
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Bonnema Wealth Management LLC is an independent registered investment adviser focused on serving individuals and families with tailored financial planning and portfolio management. The firm runs a primarily equity-oriented approach, with a clear preference for exchange-traded equities as the core of client portfolios. Its mandate structure and fee menu — a mix of percentage-of-AUM, hourly, and fixed-fee engagements — support both ongoing discretionary management and project-based planning work. The business is compact and privately owned, concentrating on a relatively small client base. Investment activity centers on liquid public markets, with managers using ETFs and direct equities for core exposures and supplementing those with mutual funds and annuity products where client objectives require additional diversification or income guarantees. The firm does not position itself as a pension consultant, capital allocator, or multi-state adviser, and it does not market itself as an ESG-focused manager.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 50%, US Government Bonds 15%, Investment Grade Corp Bonds 15%, State & Local Bonds 10%, Cash & Cash Equivalents 10%50%
  • Exchange Traded Equities50%
  • US Government Bonds15%
  • Investment Grade Corp Bonds15%
  • State & Local Bonds10%
  • Cash & Cash Equivalents10%

Contacts

1 of 1
  • JOEL BONNEMA

    Founder and PresidentCRD 2069947

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Scottsdale, AZ

MARICOPA

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
7373 E Doubletree Ranch Rd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth