Blue Water Asset Management

RIASEC Registered

Total AUM

$428M

Discretionary

$428M

100% of AUM

Avg account

$231K

Accounts

1,855

Employees

Advisory reps

Firm details

Headquarters: Grand Rapids, Michigan
CRD number: 175362
Registered since: March 18, 2015
Website: bluewaterassetmanagement.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI57.51%
Individuals38.8%
Corporations / Businesses1.94%
Charitable Organizations1.16%
Other0.53%
Services: Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Blue Water Asset Management is an independent, privately owned registered investment adviser organized as an LLC. The firm is SEC-registered (initial registration 2015) and positions itself as a capital allocator serving both individual & family clients and institutional accounts. Core advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, and selection of other advisers. Compensation is flexible across percentage-of-AUM, hourly, and fixed-fee models. Blue Water reports an industry affiliation with an insurance company and does not identify as an active ESG investor.