Blue Water Asset Management

RIASEC RegisteredEst. 2015
Total AUM
$428M
Discretionary
$428M
100% of AUM
Avg account
$231K
Accounts
1,855
Employees
10
Advisory reps
8

Firm details

Headquarters
Grand Rapids, Michigan
CRD number
175362
Registered since
March 18, 2015
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.51%
  • Individuals38.8%
  • Corporations / Businesses1.94%
  • Charitable Organizations1.16%
  • Other0.53%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Blue Water Asset Management is an independent registered investment adviser organized as an LLC and SEC-registered since 2015. The firm operates as a capital allocator for both individual/family and institutional clients and is owned by an individual. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, pension consulting and the selection of outside advisers. Fee arrangements are flexible and include percentage-of-AUM, hourly, and fixed-fee engagements. Blue Water does not identify as an active ESG investor and is not registered as a multi-state adviser. The firm has an industry affiliation with an insurance company.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 68%, Public Funds/Mutual Funds 26%, Other 4%, Cash & Cash Equivalents 2%68%
  • Exchange Traded Equities68%
  • Public Funds/Mutual Funds26%
  • Other4%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • Nicolle Rumsey

    Nicolle Rumsey

    COO and Compliance OfficerCRD 5512294

Contacts

3 of 7
  • Jay Greer

    Jay Greer

    PresidentCRD 1779326

  • Andy Armstrong

    Financial Advisor and Registered RepresentativeCRD 4448534

  • Mark Redfield

    Mark Redfield

    President and Managing MemberCRD 1564768

Unlock 4 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 81

Active vs passive

$321M in ETFs

Passive

33%

$107M

Active

44%

$214M

ETFProviderStyleCategoryValueShares% of portfolio
PGIM ULTRA SHORT BOND ETF (PULS)PGIMActiveUltrashort Bond$32.8M662,68810.23%

Location

Primary office

Grand Rapids, MI

Kent

Location

Grand Rapids, MI

Headquartered in Grand Rapids, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
Kent
Address
4120 E Beltline Ave Ne
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth