Blue Square Asset Management, LLC

RIASEC Registered
Total AUM
$410M
Discretionary
$311M
76% of AUM
Avg account
$630K
Accounts
651
Employees
9
Advisory reps
8

Firm details

Headquarters
New York, New York
CRD number
296802
Registered since
September 17, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI85.83%
  • Pension & Profit Sharing Plans6.26%
  • Pooled Investment Vehicles4.53%
  • Individuals3.28%
  • Charitable Organizations0.1%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Blue Square Asset Management, LLC is an independent RIA organized as an LLC and registered with the SEC in 2018. The firm serves both individual/family and institutional clients, offering financial planning and portfolio management across individuals, pooled vehicles, businesses and institutions. It also conducts business as a CPO/CTA and acts as sponsor, general partner, or managing member of pooled investment vehicles. Its fee arrangements include percentage-of-AUM, fixed fees and performance-based fees. Blue Square does not present itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Public Funds/Mutual Funds 25%, Other 9%, Cash & Cash Equivalents 8%, Private Funds 4%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%52%
  • Exchange Traded Equities52%
  • Public Funds/Mutual Funds25%
  • Other9%
  • Cash & Cash Equivalents8%
  • Private Funds4%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 28

Active vs passive

$108M in ETFs

Passive

97%

$105M

Active

1%

$2.8M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD S&P 500 ETF (VOO)VanguardPassiveLarge Blend$22.5M32,11420.83%

Location

Primary office

New York, NY

New York

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
New York
Address
17 State St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth