Blue Rock Financial Services, Inc.

RIASEC Registered
Total AUM
$59.4M
Discretionary
$59.4M
100% of AUM
Avg account
$288K
Accounts
206
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
151566
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI52.86%
  • Individuals36.53%
  • Charitable Organizations10.61%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Blue Rock Financial Services, Inc. is an independent registered investment adviser serving individual and family clients alongside small institutional relationships. The firm emphasizes financial planning and portfolio management for individuals and small businesses, delivering advice under a mix of percentage-of-AUM, hourly and fixed-fee arrangements. Investment activity is centered on pooled public investment vehicles rather than direct concentrated equity bets; the firm leans on mutual funds and ETFs as the foundation of client portfolios while supplementing exposure with third‑party alternative managers where appropriate. Blue Rock does not present itself as an ESG-focused manager. Strategy-wise, the firm appears to follow a diversified, multi-asset approach: core allocations to public funds provide broad market exposure and liquidity, while selective allocations to hedge funds and real estate via external managers introduce diversification and return-seeking or risk-mitigation elements. Annuities are also used in client programs for guaranteed income and liability-management purposes.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 82%, Exchange Traded Equities 13%, Private Funds 3%, Cash & Cash Equivalents 2%82%
  • Public Funds/Mutual Funds82%
  • Exchange Traded Equities13%
  • Private Funds3%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • Michael Harris

    Michael Harris

    Owner / Financial PlannerCRD 2225187

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth