BLACKLINES FINANCIAL

RIASEC Registered
Total AUM
$53M
Discretionary
$52.8M
100% of AUM
Avg account
$213K
Accounts
249
Employees
3
Advisory reps
3

Firm details

Headquarters
Los Angeles, California
CRD number
323340
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI53.98%
  • Individuals45.2%
  • Pension & Profit Sharing Plans0.62%
  • Corporations / Businesses0.2%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Blacklines Financial is an independent, corporation-structured registered investment adviser that serves both individual/family and institutional clients. The firm bills on a combination of AUM-based and fixed fees and provides a mix of financial planning and discretionary portfolio management across individuals, small businesses and institutions. Its advisory scope also includes pension consulting and selecting outside advisers, and the firm describes itself as a capital allocator — indicating it places client capital with third-party managers in addition to managing assets directly. Regulatory and operating notes in the firm's profile indicate it does not market itself as a multi-state adviser and does not position as an ESG-focused manager. Ownership is held by an individual owner, and the firm maintains business affiliations with accounting and insurance professionals.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 55%, Non-Exchange Traded Equities 43%, Cash & Cash Equivalents 2%55%
  • Exchange Traded Equities55%
  • Non-Exchange Traded Equities43%
  • Cash & Cash Equivalents2%

Contacts

3 of 3
  • Zully Ruiz

    Associate Financial AdvisorCRD 7626381

  • Renee Cohen

    Investment Adviser RepresentativeCRD 6447089

  • Kelsey Wilson

    Founder & Financial PlannerCRD 6350976

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Los Angeles, CA

LOS ANGELES

Location

Los Angeles, CA

Headquartered in Los Angeles, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
515 S Flower St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth