BELL INVESTMENT ADVISORS INC

RIASEC RegisteredEst. 1999
Total AUM
$788M
Discretionary
$718M
91% of AUM
Avg account
$662K
Accounts
1,189
Employees
14
Advisory reps
11

Firm details

Headquarters
ORINDA, California
CRD number
108383
Registered since
April 12, 1999
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83.13%
  • Individuals8.64%
  • Charitable Organizations3.94%
  • Pension & Profit Sharing Plans3.93%
  • Corporations / Businesses0.37%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Bell Investment Advisors Inc is an independent registered investment adviser that positions itself as a capital allocator for both individuals/families and institutional clients. The firm blends discretionary portfolio management with financial planning and the selection of third‑party managers, indicating a hybrid model that combines direct portfolio oversight with outsourced manager relationships. Fee arrangements are flexible—percentage of AUM, hourly, and fixed fees are all used—so the firm can accommodate advisory relationships that range from comprehensive wealth management to project‑based planning. Investment activity shows a clear preference for pooled vehicles and ETFs as the primary building blocks of client portfolios, with mutual funds cited as the most used asset type. The firm is not an active ESG investor and is not configured as a multi‑state adviser. As a capital allocator, Bell Investment Advisors sources external managers when appropriate, which supports its role in constructing multi‑manager portfolios for clients who need access to niche strategies or specialist expertise.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 8%, Cash & Cash Equivalents 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • BRIAN BAYLIS

    Chief Operations Officer / Chief Compliance OfficerCRD 4873599

Contacts

3 of 10
  • LAURENT HARRISON

    Senior Financial AdvisorCRD 5758339

  • EMILY BELL

    OwnerCRD 5470203

  • HEIDI CRAWFORD

    Investment Advisor & Financial PlannerCRD 5976276

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 169

Active vs passive

$578M in ETFs

Passive

99%

$570M

Active

<1%

$8.7M

ETFProviderStyleCategoryValueShares% of portfolio
GOLDMAN SACHS ACCESS TREASURY 0-1 YEAR ETF (GBIL)Goldman SachsPassiveUltrashort Bond$64.5M643,92111.16%

Location

Primary office

ORINDA, CA

CONTRA COSTA

Location

ORINDA, CA

Headquartered in ORINDA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
CONTRA COSTA
Address
2 Theatre Sq
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth