BAY Pointe Financial

RIASEC RegisteredEst. 2026
Total AUM
$116M
Discretionary
$116M
100% of AUM
Avg account
$420K
Accounts
276
Employees
3
Advisory reps
2

Firm details

Headquarters
New Baltimore, Michigan
CRD number
340986
Registered since
May 28, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI73.28%
  • Individuals26.72%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

BAY Pointe Financial is an independent registered investment adviser organized as a limited liability company and owned by an individual. The firm serves primarily individual and family clients and reports registration with the SEC in 2026. Its advisory offering centers on financial planning and portfolio management for individuals and small businesses, and it lists pension consulting among its advisory activities. BAY Pointe Financial charges a mix of percentage-of-AUM fees alongside hourly and fixed-fee arrangements. The firm does not identify as an active ESG investor, does not operate as a capital allocator, and reports single-state advisory activity rather than a multistate footprint. An insurance-company affiliation appears among its industry ties.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 4%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities4%

Owners & executives

1 of 1
  • Brett Busuttil

    Brett Busuttil

    Chief Compliance Officer, Managing PartnerCRD 5793851

Contacts

1 of 1
  • Mark Pauwels

    Mark Pauwels

    Partner, Financial AdvisorCRD 5797186

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

New Baltimore, MI

Macomb

Location

New Baltimore, MI

Headquartered in New Baltimore, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Macomb
Address
36631 Green St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth