BASELINE INVESTMENTS, LLC
Firm details
- Headquarters
- SAN FRANCISCO, California
- CRD number
- 296898
- Website
- baselineinvestments.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI83.33%
- Individuals16.67%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Baseline Investments, LLC is an independent registered investment adviser focused on fee-based portfolio management and financial planning for individual and small business clients. The firm emphasizes equity-oriented portfolios, allocating the majority of discretionary assets to exchange-traded equities and ETFs while supplementing equity exposure with mutual funds. Investment activity centers on direct public-market exposure rather than a heavy program of in-house alternative strategies; when alternatives are referenced they appear to be accessed through external third-party vehicles rather than proprietary funds. The business model is straightforward: percentage-of-AUM advisory fees, discretionary portfolio management, and comprehensive financial planning for a predominantly individual and family client base.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities62%
- Public Funds/Mutual Funds20%
- Cash & Cash Equivalents12%
- US Government Bonds6%
Contacts
1 of 1WHITNEY JOHNSON
Managing MemberCRD 6473722
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SAN FRANCISCO, CA
SAN FRANCISCO
Location
SAN FRANCISCO, CA
Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SAN FRANCISCO
- Address
- 580 California St
- Time zone
- PT (UTC-8)
- Office locations
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