BASELINE INVESTMENTS, LLC

RIASEC Registered
Total AUM
$9M
Discretionary
$9M
100% of AUM
Avg account
$115K
Accounts
78
Employees
1
Advisory reps
1

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
296898
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI83.33%
  • Individuals16.67%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Baseline Investments, LLC is an independent registered investment adviser focused on fee-based portfolio management and financial planning for individual and small business clients. The firm emphasizes equity-oriented portfolios, allocating the majority of discretionary assets to exchange-traded equities and ETFs while supplementing equity exposure with mutual funds. Investment activity centers on direct public-market exposure rather than a heavy program of in-house alternative strategies; when alternatives are referenced they appear to be accessed through external third-party vehicles rather than proprietary funds. The business model is straightforward: percentage-of-AUM advisory fees, discretionary portfolio management, and comprehensive financial planning for a predominantly individual and family client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, Public Funds/Mutual Funds 20%, Cash & Cash Equivalents 12%, US Government Bonds 6%62%
  • Exchange Traded Equities62%
  • Public Funds/Mutual Funds20%
  • Cash & Cash Equivalents12%
  • US Government Bonds6%

Contacts

1 of 1
  • WHITNEY JOHNSON

    Managing MemberCRD 6473722

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
580 California St
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth