Balance Financial Planning, LLC
Firm details
- Headquarters
- ,
- CRD number
- 170239
- Website
- balancefp.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals70.22%
- HNWI29.78%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Balance Financial Planning, LLC is a small independent registered investment adviser that focuses on fee-based financial planning and discretionary portfolio management for individuals and small businesses. The firm operates a boutique model with a client base that skews toward high-net-worth households: it combines percentage-of-AUM billing with hourly and fixed-fee planning work. Investment activity centers on publicly traded equities, executed primarily through exchange-traded instruments and separately managed equity strategies. The firm does not position itself as an ESG specialist, is not a pension consultant or multi-state adviser, and does not act as an institutional capital allocator. Balance Financial Planning emphasizes ongoing financial planning coupled with portfolio oversight rather than large-scale institutional solutions. That orientation shows up in the mix of fee arrangements and the heavy use of liquid, exchange-traded vehicles that support customization and tax management for individual clients.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities67%
- Public Funds/Mutual Funds19%
- Non-Exchange Traded Equities8%
- US Government Bonds5%
- Cash & Cash Equivalents1%
Contacts
1 of 1
Cheryl Vesely
PrincipalCRD 5625062
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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