Bailard, Inc.

RIASEC RegisteredEst. 1972
Total AUM
$7.6B
Discretionary
$7.5B
99% of AUM
Avg account
$2.7M
Accounts
2,825
Employees
83
Advisory reps
44

Firm details

Headquarters
Foster City, California
CRD number
110550
Registered since
March 3, 1972
Custodians
CHARLES SCHWAB & CO., INC., THE BANK OF NEW YORK MELLON
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI69.65%
  • Sovereign Wealth Funds12.99%
  • Pooled Investment Vehicles9%
  • Charitable Organizations5.14%
  • Individuals1.46%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Bailard, Inc. is an SEC-registered investment advisory firm and corporate RIA that traces its registration back to 1972. The firm operates as both an independent RIA and a hedge-fund manager, serving a mix of individual, family and institutional clients. Its advisory scope includes financial planning, portfolio management across individuals, pooled vehicles and institutions, and educational publishing and workshops. Bailard offers fee arrangements that include asset-based fees, fixed fees and performance-based fees, and it conducts CPO/CTA activities and sponsors or manages pooled investment vehicles. The snapshot data lists the firm as not an active ESG investor and not designated as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Public Funds/Mutual Funds 9%, State & Local Bonds 5%, Private Funds 5%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Investment Grade Corp Bonds 1%75%
  • Exchange Traded Equities75%
  • Public Funds/Mutual Funds9%
  • State & Local Bonds5%
  • Private Funds5%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • Sonya Mughal

    Sonya Mughal

    Chief Executive OfficerCRD 4165573

Contacts

3 of 43
  • David Smith

    David Smith

    Executive Vice PresidentCRD 5685131

  • Nicholas Risser

    Nicholas Risser

    Vice PresidentCRD 5709618

  • Ryan Cole

    Ryan Cole

    Senior Vice President, Wealth ManagementCRD 5804076

Unlock 40 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 220

Active vs passive

$2.2B in ETFs

Passive

91%

$2B

Active

5%

$202M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$153M204,4486.88%

Location

Primary office

Foster City, CA

San Mateo

Location

Foster City, CA

Headquartered in Foster City, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
San Mateo
Address
950 Tower Ln
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth