Bailard, Inc.

RIASEC RegisteredEst. 1972
Total AUM
$7.6B
Discretionary
$7.5B
99% of AUM
Avg account
$2.7M
Accounts
2,825
Employees
83
Advisory reps
44

Firm details

Headquarters
Foster City, California
CRD number
110550
Registered since
March 3, 1972
Custodians
CHARLES SCHWAB & CO., INC., THE BANK OF NEW YORK MELLON
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI69.65%
  • Sovereign Wealth Funds12.99%
  • Pooled Investment Vehicles9%
  • Charitable Organizations5.14%
  • Individuals1.46%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Bailard, Inc. is an SEC-registered investment advisory firm and corporate RIA that traces its registration back to 1972. The firm operates as both an independent RIA and a hedge-fund manager, serving a mix of individual, family and institutional clients. Its advisory scope includes financial planning, portfolio management across individuals, pooled vehicles and institutions, and educational publishing and workshops. Bailard offers fee arrangements that include asset-based fees, fixed fees and performance-based fees, and it conducts CPO/CTA activities and sponsors or manages pooled investment vehicles. The snapshot data lists the firm as not an active ESG investor and not designated as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 74%, Public Funds/Mutual Funds 9%, State & Local Bonds 6%, Private Funds 5%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%, Investment Grade Corp Bonds 1%74%
  • Exchange Traded Equities74%
  • Public Funds/Mutual Funds9%
  • State & Local Bonds6%
  • Private Funds5%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • Sonya Mughal

    Sonya Mughal

    Chief Executive OfficerCRD 4165573

Contacts

3 of 43
  • Dana Scheer

    Dana Scheer

    Sr. Vice PresidentCRD 2234929

  • Annalise Durante

    Annalise Durante

    Vice President, Senior Research AnalystCRD 6028243

  • Ryan Chavez

    Ryan Chavez

    Portfolio AssociateCRD 6078872

Unlock 40 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 220

Active vs passive

$2.2B in ETFs

Passive

91%

$2B

Active

5%

$202M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$153M204,4486.88%

Location

Primary office

Foster City, CA

San Mateo

Location

Foster City, CA

Headquartered in Foster City, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
San Mateo
Address
950 Tower Ln
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth