Bailard, Inc.
Firm details
- Headquarters
- Foster City, California
- CRD number
- 110550
- Registered since
- March 3, 1972
- Website
- bailard.com
- Custodians
- CHARLES SCHWAB & CO., INC., THE BANK OF NEW YORK MELLON
- Fee structure
- Percentage of AUM, Fixed Fees, Performance Based Fees
- Client types
- HNWI69.65%
- Sovereign Wealth Funds12.99%
- Pooled Investment Vehicles9%
- Charitable Organizations5.14%
- Individuals1.46%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Bailard, Inc. is an SEC-registered investment advisory firm and corporate RIA that traces its registration back to 1972. The firm operates as both an independent RIA and a hedge-fund manager, serving a mix of individual, family and institutional clients. Its advisory scope includes financial planning, portfolio management across individuals, pooled vehicles and institutions, and educational publishing and workshops. Bailard offers fee arrangements that include asset-based fees, fixed fees and performance-based fees, and it conducts CPO/CTA activities and sponsors or manages pooled investment vehicles. The snapshot data lists the firm as not an active ESG investor and not designated as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities74%
- Public Funds/Mutual Funds9%
- State & Local Bonds6%
- Private Funds5%
- Cash & Cash Equivalents4%
Owners & executives
1 of 1
Sonya Mughal
Chief Executive OfficerCRD 4165573
Contacts
3 of 43
Dana Scheer
Sr. Vice PresidentCRD 2234929

Annalise Durante
Vice President, Senior Research AnalystCRD 6028243

Ryan Chavez
Portfolio AssociateCRD 6078872
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 220Active vs passive
$2.2B in ETFs
91%
$2B
5%
$202M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SPDR S&P 500 ETF TRUST (SPY) | State Street | Passive | Large Blend | $153M | 204,448 | 6.88% |
Location
Foster City, CA
San Mateo
Location
Foster City, CA
Headquartered in Foster City, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- San Mateo
- Address
- 950 Tower Ln
- Time zone
- PT (UTC-8)
- Office locations
Similar firms
Bertram Capital Management LLC
RIAFoster City, CA
Team Hewins, LLC
RIAFoster City, CA
Summitry, LLC
RIAFoster City, CA
Nipun Capital, L.P.
RIAFoster City, CA
American Infrastructure
RIAFoster City, CA
IEQ Capital, LLC
RIAFoster City, CA