B & B FINANCIAL PLANNING CO., INC.

RIASEC Registered
Total AUM
$93.1M
Discretionary
$93.1M
100% of AUM
Avg account
$770K
Accounts
121
Employees
3
Advisory reps
3

Firm details

Headquarters
O FALLON, Missouri
CRD number
111628
Custodians
CHARLES SCHWAB & CO., INC., WELLS FARGO ADVISORS FINANCIAL NETWORK, LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI65.58%
  • Individuals34.42%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

B & B Financial Planning Co, Inc. is a small, client-focused wealth manager organized as a corporation and owned by an individual. The firm serves primarily individual and family clients, offering financial planning and portfolio management for individuals and small businesses. It operates as both a registered representative of a broker-dealer and an insurance broker, which shapes how it blends advisory and product-based solutions for clients. Investment activity centers on an equity-first posture, with a clear preference for exchange-traded equities as the dominant allocation. The firm uses a mix of fee models — percentage of AUM, hourly, and fixed fees — and supplements advisory mandates with brokerage and insurance products. B & B Financial Planning is not positioned as an ESG investor, a pension consultant, or a multi-state adviser; its footprint and service model are built around direct client relationships and discretionary management for a compact client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Public Funds/Mutual Funds 25%, Cash & Cash Equivalents 15%, US Government Bonds 5%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Derivatives 1%52%
  • Exchange Traded Equities52%
  • Public Funds/Mutual Funds25%
  • Cash & Cash Equivalents15%
  • US Government Bonds5%
  • State & Local Bonds1%

Contacts

3 of 3
  • JASON HALDIMAN

    Financial AdvisorCRD 2631800

  • WALTER OBREMSKI

    Registered RepresentativeCRD 350307

  • THEODORE ESSER

    Investment AdvisorCRD 6060341

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

O FALLON, MO

SAINT CHARLES

Location

O FALLON, MO

Headquartered in O FALLON, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
SAINT CHARLES
Address
311 E Elm St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth