AXIA ADVISORY

RIASEC RegisteredEst. 1992
Total AUM
$1.9B
Discretionary
$1B
55% of AUM
Avg account
$14.7M
Accounts
128
Employees
4
Advisory reps
14

Firm details

Headquarters
INDIANAPOLIS, Indiana
CRD number
107571
Registered since
August 11, 1992
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC., BROADRIDGE TRUST
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Pension & Profit Sharing Plans53.55%
  • Pooled Investment Vehicles16.97%
  • State / Municipal Government16.64%
  • HNWI9.27%
  • Charitable Organizations2.59%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Axia Advisory is an independent, SEC‑registered registered investment adviser organized as an LLC and operating since 1992. The firm serves both individual/family and institutional clients and functions as a capital allocator, engaging third‑party managers alongside in‑house portfolio work. Its fee arrangements include percentage‑of‑AUM billing as well as hourly and fixed fees, and the firm provides a broad set of advisory services: financial planning, portfolio management for individuals/small businesses, pooled vehicles and institutional clients, pension consulting, manager selection, and educational workshops. Axia does not identify as an active ESG investor and is not designated as a multi‑state adviser. Axia reports relationships with other industry entities, including other investment advisers, a trust company and an insurance company, and it explicitly offers pension consulting services. The firm also runs portfolio management for pooled investment vehicles, indicating experience in overseeing externally managed strategies as well as direct client portfolios.

Assets & Accounts

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 65%, Private Funds 27%, Exchange Traded Equities 4%, Cash & Cash Equivalents 4%65%
  • Public Funds/Mutual Funds65%
  • Private Funds27%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents4%

Owners & executives

3 of 6
  • BRIAN YU

    Chief Compliance OfficerCRD 5325544

  • LAURA PERRY

    Chief Compliance Officer & Operations OfficerCRD 2239302

  • BRAD LONG

    CIO & Managing PartnerCRD 5358362

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Contacts

3 of 8
  • ROBERT HILZENRATH

    ManagerCRD 1869935

  • VERONICA MOO

    DirectorCRD 5867442

  • MICHAEL GOSS

    Managing PartnerCRD 2557044

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

INDIANAPOLIS, IN

MARION

Location

INDIANAPOLIS, IN

Headquartered in INDIANAPOLIS, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.

Metro area
Indianapolis-Carmel-Muncie, IN
Region
Midwest
County
MARION
Address
20 E 91st St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth