ASSET PROTECTION GROUP

RIASEC Registered
Total AUM
$62.2M
Discretionary
$61.6M
99% of AUM
Avg account
$187K
Accounts
333
Employees
5
Advisory reps
2

Firm details

Headquarters
SUNRISE, Florida
CRD number
164544
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals68.44%
  • HNWI31.56%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Asset Protection Group is an independent registered investment adviser organized as a corporation that serves individual and family clients. The firm positions itself as a capital allocator, combining advisory services with insurance brokerage capabilities. Its advisory menu includes financial planning, portfolio management for individuals and small businesses, selection of third‑party advisers, and educational seminars or workshops. Fee arrangements are flexible and include percentage of AUM, hourly billing, fixed fees and other structures. The firm does not self-identify as an active ESG investor and is structured to operate within a single state rather than as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 57%, US Government Bonds 30%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 3%, Public Funds/Mutual Funds 3%, State & Local Bonds 2%, Non-Exchange Traded Equities 1%57%
  • Exchange Traded Equities57%
  • US Government Bonds30%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds3%
  • Public Funds/Mutual Funds3%

Owners & executives

1 of 1
  • WILLIAM GRUNTLER

    CEO and FounderCRD 2015134

Contacts

1 of 1
  • Wyatt Gruntler

    Vice PresidentCRD 7831344

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SUNRISE, FL

BROWARD

Location

SUNRISE, FL

Headquartered in SUNRISE, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
BROWARD
Address
440 Sawgrass Corporate Pkwy
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth