ASSET PLANNING CORPORATION

RIASEC RegisteredEst. 2004
Total AUM
$104M
Discretionary
$104M
100% of AUM
Avg account
$431K
Accounts
242
Employees
5
Advisory reps
2

Firm details

Headquarters
WEST PALM BEACH, Florida
CRD number
126242
Registered since
September 2, 2004
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI63.87%
  • Individuals31.89%
  • Pension & Profit Sharing Plans3.46%
  • Charitable Organizations0.78%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Asset Planning Corporation is an independent registered investment adviser that has been SEC-registered since 2004 and is owned by a domestic individual entity. The firm serves both individual and family clients as well as institutional relationships, offering financial planning, portfolio management for individuals and small businesses, and pension consulting services. Its fee arrangements include asset-based fees as well as hourly and fixed-fee engagements. The adviser does not present itself as a capital allocator and is not identified as an active ESG investor or a multi-state adviser.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 43%, Exchange Traded Equities 34%, Other 19%, Cash & Cash Equivalents 4%43%
  • Public Funds/Mutual Funds43%
  • Exchange Traded Equities34%
  • Other19%
  • Cash & Cash Equivalents4%

Contacts

2 of 2
  • RENEE POST

    PresidentCRD 4237548

  • ALEXANDER RUBY

    Vice PresidentCRD 6500884

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WEST PALM BEACH, FL

PALM BEACH

Location

WEST PALM BEACH, FL

Headquartered in WEST PALM BEACH, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
PALM BEACH
Address
1615 Forum Pl
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth