ASSET DEDICATION, LLC

RIASEC RegisteredEst. 2010
Total AUM
$2.9B
Discretionary
$2.9B
100% of AUM
Avg account
$475K
Accounts
6,174
Employees
7
Advisory reps
10

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
151988
Registered since
November 15, 2010
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC, NATIONWIDE SECURITIES, LLC
Fee structure
Percentage of AUM
Client types
  • HNWI83.31%
  • Individuals16.24%
  • Pension & Profit Sharing Plans0.28%
  • Corporations / Businesses0.13%
  • Charitable Organizations0.05%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Asset Dedication, LLC is an independent registered investment adviser organized as a limited liability company and SEC-registered since 2010. The firm serves both individual/family clients and institutional clients, offering financial planning and portfolio management for individuals, small businesses, and business or institutional accounts. Its primary fee model is a percentage of assets under management. Public filings indicate the adviser is not an active ESG investor and is owned by an individual. The firm’s practice emphasizes public funds and pooled vehicles as a core implementation mechanism while also providing standard advisory services—planning and discretionary portfolio oversight—for its client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 60%, US Government Bonds 21%, Exchange Traded Equities 12%, Cash & Cash Equivalents 5%, State & Local Bonds 2%60%
  • Public Funds/Mutual Funds60%
  • US Government Bonds21%
  • Exchange Traded Equities12%
  • Cash & Cash Equivalents5%
  • State & Local Bonds2%

Contacts

3 of 10
  • JASON BRANNING

    FounderCRD 2955904

  • KELLY JENNINGS

    Wealth AdvisorCRD 6441793

  • JEREMY FLETCHER

    Managing Director, InvestmentsCRD 2202134

Unlock 7 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 502

Active vs passive

$1.2B in ETFs

Passive

38%

$455M

Active

62%

$756M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$173M4,457,99714.30%

Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
220 Montgomery St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth