ASCEND FINANCIAL ADVISERS, INC

RIASEC Registered
Total AUM
$32.7M
Discretionary
$32.7M
100% of AUM
Avg account
$318K
Accounts
103
Employees
1
Advisory reps
1

Firm details

Headquarters
IRVINE, California
CRD number
113273
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals76.39%
  • HNWI23.61%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Ascend Financial Advisers, Inc. is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm runs a fee model that combines a percentage-of-AUM charge with hourly fees for planning or one-off advice. Its investment posture is equity‑centric: the firm shows a clear preference for exchange‑traded equities as the primary implementation vehicle, supplemented by mutual funds and selective allocations to third‑party real estate strategies. Ascend is not positioned as an ESG specialist, and its client base is largely individual and family investors rather than institutional pension or endowment clients. The firm also reports an industry affiliation with a law firm, which may support tax, estate or legal planning coordination for clients.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Public Funds/Mutual Funds 10%, Cash & Cash Equivalents 10%80%
  • Exchange Traded Equities80%
  • Public Funds/Mutual Funds10%
  • Cash & Cash Equivalents10%

Contacts

1 of 1
  • RAND BORRESEN

    PrincipalCRD 4426873

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

IRVINE, CA

ORANGE

Location

IRVINE, CA

Headquartered in IRVINE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
100 Pacifica
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth