ANCHORED FINANCIAL PLANNING LLC

RIASEC RegisteredEst. 2025
Total AUM
$183M
Discretionary
$183M
100% of AUM
Avg account
$150K
Accounts
1,223
Employees
5
Advisory reps
3

Firm details

Headquarters
WEST DEPTFORD, New Jersey
CRD number
336537
Registered since
November 13, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals50.87%
  • HNWI49.13%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Anchored Financial Planning LLC is an independent registered investment adviser formed as a limited liability company. The firm focuses on serving individual and family clients, offering financial planning and portfolio management tailored to individuals and small businesses. It operates under a fee model that combines a percentage of assets under management with fixed fees. According to its filings, Anchored Financial Planning manages client portfolios on a discretionary basis and is not positioned as a capital allocator or pension consultant. The firm does not identify itself as an active ESG investor and is structured as an owner-operated practice (individual owner). Investment activity is centered on fund-based public investments rather than a roster of direct securities. The adviser favors mutual funds and other public funds for the bulk of client exposure, using those vehicles to construct diversified portfolios. It also uses third-party managers for alternative exposures and includes annuities among available product solutions. Advisory services emphasize financial planning and portfolio implementation for private clients rather than institutional or multi-state advisory mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 60%, Exchange Traded Equities 29%, Non-Exchange Traded Equities 6%, Cash & Cash Equivalents 4%, Non-Investment Grade Corp Bonds 1%60%
  • Public Funds/Mutual Funds60%
  • Exchange Traded Equities29%
  • Non-Exchange Traded Equities6%
  • Cash & Cash Equivalents4%
  • Non-Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • Robert Stahler

    President, CEOCRD 4903906

Contacts

2 of 2
  • VALERIE ANGIOLLILO

    Operations ManagerCRD 2334815

  • Paul Bechtelheimer

    Senior PlannerCRD 7538976

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

WEST DEPTFORD, NJ

GLOUCESTER

Location

WEST DEPTFORD, NJ

Headquartered in WEST DEPTFORD, NJ, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
GLOUCESTER
Address
875 Mantua Pike
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth