AMERICAN MARKET ADVISORS, INC.

Overview

American Market Advisors, Inc. is a small independent RIA focused on discretionary portfolio management and financial planning for wealthy individuals, families and a small number of institutional clients. The firm acts as a capital allocator and offers selection-of-other-advisers services in addition to direct portfolio management, which suggests it can both manage portfolios in-house and place client capital with third‑party managers. Fee arrangements include a percentage of AUM as well as hourly and fixed-fee engagements. The firm is not an active ESG investor and is not registered as a multi-state adviser. Investment activity is firmly equity‑centric: exchange-traded equities make up the dominant share of client assets, indicating a preference for liquid, listed instruments—likely a mix of ETFs for broad exposures and separate managed equities for concentrated or tax‑sensitive accounts. Advisory services listed include portfolio management for individuals, small businesses and institutions, and financial planning, which positions the firm to serve high-net-worth households with both investment management and integrated planning.

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