Amara Financial, LLC

RIASEC RegisteredEst. 2020
Total AUM
$250M
Discretionary
$194M
78% of AUM
Avg account
$405K
Accounts
618
Employees
3
Advisory reps
3

Firm details

Headquarters
San Francisco, California
CRD number
308290
Registered since
May 15, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI85.58%
  • Individuals13.65%
  • Pension & Profit Sharing Plans0.77%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Amara Financial, LLC is an independent, owner-operated RIA that registered with the SEC in 2020. The firm serves individual and family clients as well as some institutional relationships, combining fee-based percentage-of-AUM billing with fixed-fee engagements. Advisory services listed include financial planning, portfolio management for individuals and small businesses, and pension consulting; the firm also operates as an insurance broker. Amara does not position itself as a capital allocator or an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 79%, Public Funds/Mutual Funds 16%, US Government Bonds 4%, Cash & Cash Equivalents 1%79%
  • Exchange Traded Equities79%
  • Public Funds/Mutual Funds16%
  • US Government Bonds4%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Lauren Fortier

    Lauren Fortier

    Chief Compliance OfficerCRD 6212904

Contacts

2 of 2
  • Lisa Morgan

    Lisa Morgan

    Client Service AssociateCRD 4575038

  • Abraham Martinez

    Abraham Martinez

    FounderCRD 5120000

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 47

Active vs passive

$167M in ETFs

Passive

84%

$141M

Active

1%

$26.6M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD WORLD FUND (MGK)VanguardPassiveLarge Growth$27.8M316,00716.60%

Location

Primary office

San Francisco, CA

San Francisco

Location

San Francisco, CA

Headquartered in San Francisco, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
San Francisco
Address
580 California St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth