Alphatheta Capital LLC
Firm details
- Headquarters
- ,
- CRD number
- 168143
- Website
- www.alphathetacap.com
- Custodians
- INTERACTIVE BROKERS LLC
- Fee structure
- Percentage of AUM, Performance Based Fees
- Client types
- Individuals51.35%
- HNWI48.65%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Alphatheta Capital LLC is a small, owner-managed advisory firm focused on discretionary portfolio management for individual and family clients as well as for small businesses and institutional entities. The firm runs an equity-first approach, favoring exchange-traded equities and ETFs as the core of client portfolios, and supplements that core with allocations to external alternative managers. Its fee arrangement combines a percentage-of-assets model with performance-based fees, which aligns compensation to investment outcomes for certain client relationships. Alphatheta does not position itself as an ESG-focused manager and operates on a single-state basis. Alphatheta’s client base and service model suggest a hands-on, boutique operating style: direct portfolio management rather than broad product distribution. The firm’s ownership structure is individual-owned, and its advisory activities center on tailoring portfolios for private clients and institutions rather than running public funds or acting as a capital allocator.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities60%
- Cash & Cash Equivalents20%
- Other20%
Contacts
1 of 1
Martin Herzberg
Managing PartnerCRD 2320346
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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