ALPHA INITIATIVE

RIASEC Registered
Total AUM
$6.2M
Discretionary
$6.2M
100% of AUM
Avg account
$135K
Accounts
46
Employees
1
Advisory reps
2

Firm details

Headquarters
PALO CEDRO, California
CRD number
299242
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals59.28%
  • HNWI40.72%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Alpha Initiative is a small, corporation-structured advisory firm serving individual and family clients. The business focuses on portfolio management for individuals and small businesses and charges clients a percentage of assets under management. The firm is owned by an individual and does not identify itself as a capital allocator or a multi-state adviser. Environmental, social and governance (ESG) investing is not marked as an active emphasis.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 83%, Cash & Cash Equivalents 16%, Public Funds/Mutual Funds 1%83%
  • Exchange Traded Equities83%
  • Cash & Cash Equivalents16%
  • Public Funds/Mutual Funds1%

Owners & executives

1 of 1
  • GARET TARVIN

    Chief Compliance Officer / Chief Financial OfficerCRD 5209712

Contacts

1 of 1
  • Charles Norton

    Investment Adviser RepresentativeCRD 7059927

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

PALO CEDRO, CA

SHASTA

Location

PALO CEDRO, CA

Headquartered in PALO CEDRO, CA, anchoring the Redding-Red Bluff, CA metro in the West.

Metro area
Redding-Red Bluff, CA
Region
West
County
SHASTA
Address
10687 Swede Creek Rd
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth