Alliance Financial

RIASEC Registered

Total AUM

$272M

Discretionary

$272M

100% of AUM

Avg account

$270K

Accounts

1,006

Employees

Advisory reps

Firm details

Headquarters: Wyomissing, Pennsylvania
CRD number: 319679
Registered since: May 18, 2022
Custodians: LPL FINANCIAL LLC, THE VANGUARD GROUP, INC., CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Individuals51.24%
HNWI45.62%
Pension & Profit Sharing Plans3.03%
Corporations / Businesses0.06%
Charitable Organizations0.05%
Services: Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Alliance Financial is an independent registered investment adviser organized as a corporation and owned by an individual principal. The firm is SEC-registered (registration year 2022) and markets itself as a capital allocator serving both individual & family clients and institutional mandates. Advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, and the selection and oversight of third-party advisers. Alliance Financial uses multiple fee arrangements — percentage of AUM, hourly charges, and fixed fees — and is not identified as an active ESG investor.