Alliance Financial
Firm details
- Headquarters
- Wyomissing, Pennsylvania
- CRD number
- 319679
- Registered since
- May 18, 2022
- Custodians
- LPL FINANCIAL LLC, THE VANGUARD GROUP, INC., CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals51.24%
- HNWI45.62%
- Pension & Profit Sharing Plans3.03%
- Corporations / Businesses0.06%
- Charitable Organizations0.05%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Alliance Financial is an independent registered investment advisor organized as a corporation and SEC-registered in 2022. Ownership is listed as individual, and the firm describes itself as a capital allocator serving both individuals/families and institutional clients. Their fee structure is a mix of percentage-of-AUM billing along with hourly and fixed-fee engagement options. Core advisory services reported on filings include financial planning, portfolio management for individuals and small businesses, pension consulting services, and the selection of other advisers. The firm does not identify as an active ESG investor and is not reported as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds96%
- Cash & Cash Equivalents3%
- Exchange Traded Equities1%
Contacts
3 of 5
Kevin Fox
Financial AdvisorCRD 4196238
Thomas Drexler
Wealth AdvisorCRD 6155574
Jacqueline Powell
Financial AdvisorCRD 1061375
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 17Active vs passive
$209M in ETFs
100%
$209M
0%
$0
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| WISDOMTREE US LARGECAP DIVIDEND FUND (DLN) | Wisdom Tree | Passive | Large Value | $30M | 311,911 | 14.38% |
Location
Wyomissing, PA
Berks
Location
Wyomissing, PA
Headquartered in Wyomissing, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- Northeast
- County
- Berks
- Address
- 1105 Berkshire Blvd
- Time zone
- ET (UTC-5)
- Office locations
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