ALEXANDER FINANCIAL PLANNING, INC.

RIASEC Registered
Total AUM
$103M
Discretionary
$103M
100% of AUM
Avg account
$236K
Accounts
436
Employees
4
Advisory reps
3

Firm details

Headquarters
COLUMBUS, Ohio
CRD number
121139
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI53.64%
  • Individuals44.95%
  • Charitable Organizations1.4%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Alexander Financial Planning, Inc. is an independent registered investment adviser operating under individual ownership. The firm serves both high-net-worth individuals and institutional clients, delivering financial planning and portfolio management across individuals, small businesses and institutional entities. Its advisory services include fee models tied to a percentage of AUM, hourly work and fixed-fee engagements. Investment activity shows a clear tilt toward equities: exchange-traded equities are the single largest asset class under management and the firm lists equities as its stated preference. The firm uses third-party managers for specific alternative exposure (real estate) and supplements equity allocations with mutual funds and annuities where appropriate. Alexander Financial Planning, Inc. does not position itself as an active ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 50%, Public Funds/Mutual Funds 43%, Cash & Cash Equivalents 6%, State & Local Bonds 1%50%
  • Exchange Traded Equities50%
  • Public Funds/Mutual Funds43%
  • Cash & Cash Equivalents6%
  • State & Local Bonds1%

Contacts

3 of 3
  • Tracey Guthrie

    Director of OperationsCRD 7072127

  • NATHAN SWAB

    Investment Advisor RepresentativeCRD 5802629

  • THRESA ALEXANDER

    Financial PlanningCRD 1189542

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

COLUMBUS, OH

FRANKLIN

Location

COLUMBUS, OH

Headquartered in COLUMBUS, OH, anchoring the Columbus-Marion-Zanesville, OH metro in the Midwest.

Metro area
Columbus-Marion-Zanesville, OH
Region
Midwest
County
FRANKLIN
Address
3600 Olentangy River Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth