AFFINITY FINANCIAL, LLC

RIASEC Registered
Total AUM
$1.8M
Discretionary
$0
0% of AUM
Avg account
$65.3K
Accounts
27
Employees
1
Advisory reps
1

Firm details

Headquarters
MILLCREEK, Utah
CRD number
311700
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Pension & Profit Sharing Plans67.6%
  • Individuals32.4%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Affinity Financial, LLC is an independent registered investment adviser operating as an LLC and owned by an individual. The firm serves both individual and family clients as well as institutional relationships, with a primary focus on financial planning and portfolio management for individuals and small businesses. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm is not positioned as a capital allocator and does not identify as an active ESG investor or a multi-state adviser. Business activities listed alongside the advisory practice indicate ties to accounting, legal services, and other financial-product distribution, suggesting the advisory work may be provided in coordination with other professional services rather than as a standalone wealth-management platform.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Cash & Cash Equivalents 81%, Exchange Traded Equities 19%81%
  • Cash & Cash Equivalents81%
  • Exchange Traded Equities19%

Owners & executives

1 of 1
  • Andrew Mitchell

    CEOCRD 7311347

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

MILLCREEK, UT

SALT LAKE

Location

MILLCREEK, UT

Headquartered in MILLCREEK, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
670 E 3900 S
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth