AFFINITY FINANCIAL, LLC
Firm details
- Headquarters
- MILLCREEK, Utah
- CRD number
- 311700
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- Pension & Profit Sharing Plans67.6%
- Individuals32.4%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Affinity Financial, LLC is an independent registered investment adviser operating as an LLC and owned by an individual. The firm serves both individual and family clients as well as institutional relationships, with a primary focus on financial planning and portfolio management for individuals and small businesses. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm is not positioned as a capital allocator and does not identify as an active ESG investor or a multi-state adviser. Business activities listed alongside the advisory practice indicate ties to accounting, legal services, and other financial-product distribution, suggesting the advisory work may be provided in coordination with other professional services rather than as a standalone wealth-management platform.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Cash & Cash Equivalents81%
- Exchange Traded Equities19%
Owners & executives
1 of 1Andrew Mitchell
CEOCRD 7311347
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MILLCREEK, UT
SALT LAKE
Location
MILLCREEK, UT
Headquartered in MILLCREEK, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.
- Metro area
- Salt Lake City-Provo-Orem, UT
- Region
- West
- County
- SALT LAKE
- Address
- 670 E 3900 S
- Time zone
- MT (UTC-7)
- Office locations
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