Affinity Financial LLC

RIASEC Registered
Total AUM
$2.1M
Discretionary
$2.1M
100% of AUM
Avg account
$61K
Accounts
35
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
144642
Custodians
PERSHING LLC, BROADRIDGE BUSINESS PROCESS OUTSOURCING, LLC, ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Other
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Affinity Financial LLC is a small, privately held limited liability company that serves individual and family clients. The firm functions both as an adviser and a capital allocator, combining financial planning and portfolio management with insurance product distribution. Its advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, the selection of other advisers, and educational workshops. Business activities identified for the firm include acting as an insurance broker and other financial product salesperson. The firm reports using a mix of fee arrangements (percentage of AUM, hourly charges and other fee types) and is not listed as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Owners & executives

1 of 1
  • Dee Price

    CEOCRD 1280474

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth