Affiance Financial LLC

RIASEC RegisteredEst. 2013
Total AUM
$1.4B
Discretionary
$1.3B
98% of AUM
Avg account
$329K
Accounts
4,165
Employees
25
Advisory reps
13

Firm details

Headquarters
St Louis Park, Minnesota
CRD number
113200
Registered since
June 17, 2013
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI75.4%
  • Individuals24.43%
  • Pension & Profit Sharing Plans0.17%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Affiance Financial LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2013. The firm serves a mix of individual and family clients as well as institutional clients, offering financial planning and portfolio management for individuals, small businesses, and businesses or institutions. Its fee model combines asset-based fees with fixed-fee engagements. Affiance self-identifies as an active ESG investor and reports using third-party managers for certain strategies. Business ownership is domestic/individual and the firm is positioned as a multi-service RIA that blends planning with discretionary portfolio management across client segments.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Exchange Traded Equities 5%, Cash & Cash Equivalents 5%, US Government Bonds 1%, Investment Grade Corp Bonds 1%89%
  • Public Funds/Mutual Funds89%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents5%
  • US Government Bonds1%
  • Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • Marc Usem

    Marc Usem

    Chief Investment OfficerCRD 2383407

Contacts

3 of 12
  • Kyle Berg

    Kyle Berg

    ​Partner, Financial PlannerCRD 6186536

  • Marcia Zappa

    Marcia Zappa

    PartnerCRD 6565325

  • Hunter Schwimmer

    Hunter Schwimmer

    IARCRD 7473208

Unlock 9 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 70

Active vs passive

$676M in ETFs

Passive

89%

$604M

Active

7%

$72.3M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$134M194,49319.76%

Location

Primary office

St Louis Park, MN

Hennepin

Location

St Louis Park, MN

Headquartered in St Louis Park, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Hennepin
Address
600 Highway 169 S
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth