Affiance Financial LLC
Firm details
- Headquarters
- St Louis Park, Minnesota
- CRD number
- 113200
- Registered since
- June 17, 2013
- Website
- www.affiancefinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI75.4%
- Individuals24.43%
- Pension & Profit Sharing Plans0.17%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Affiance Financial LLC is an independent registered investment adviser organized as an LLC that works with both individual/family and institutional clients. The firm provides financial planning and discretionary portfolio management for individuals, small businesses, and business or institutional clients. Affiance Financial is SEC-registered (initially registered in 2013) and reports using a mix of percentage-of-AUM and fixed-fee arrangements. The firm identifies as an active ESG investor and is neither a capital allocator nor a pension consultant.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds89%
- Exchange Traded Equities5%
- Cash & Cash Equivalents5%
- US Government Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
1 of 1
Marc Usem
Chief Investment OfficerCRD 2383407
Contacts
3 of 12
Eric Unger
Partner, PresidentCRD 5198629

Kyle Berg
Partner, Financial PlannerCRD 6186536

Daniel Lear
Partner, Financial PlannerCRD 6201645
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 70Active vs passive
$679M in ETFs
90%
$611M
7%
$68.6M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD S&P 500 ETF (VOO) | Vanguard | Passive | Large Blend | $136M | 194,477 | 20.06% |
Location
St Louis Park, MN
Hennepin
Location
St Louis Park, MN
Headquartered in St Louis Park, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.
- Metro area
- Minneapolis-St. Paul, MN-WI
- Region
- Midwest
- County
- Hennepin
- Address
- 600 Highway 169 S
- Time zone
- CT (UTC-6)
- Office locations
Similar firms
Bond & Devick Wealth Partners
RIASt Louis Park, MN
Oakwood Capital, Inc.
RIASt Louis Park, MN
Guardian Wealth Advisors, LLC
RIASt Louis Park, MN
Secured Retirement Advisors, LLC
RIASt Louis Park, MN
Captar Private Wealth
RIASt Louis Park, MN
Lions Wealth Management
RIASt Louis Park, MN