Affiance Financial LLC
Firm details
- Headquarters
- St Louis Park, Minnesota
- CRD number
- 113200
- Registered since
- June 17, 2013
- Website
- www.affiancefinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI75.4%
- Individuals24.43%
- Pension & Profit Sharing Plans0.17%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Affiance Financial LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2013. The firm serves both individual and institutional clients, offering financial planning and portfolio management for individuals, small businesses, and larger business or institutional clients. Its fee arrangements include asset-based percentage fees and fixed-fee engagements. Affiance identifies as an active ESG investor and appears to rely on external managers for alternative strategies rather than acting as a direct capital allocator. The firm’s model centers on public fund exposure alongside tailored portfolio management and planning services; its regulatory filing activity and holdings indicate a meaningful emphasis on pooled vehicles (ETFs and mutual funds) for core allocations, supplemented by specialist managers for non‑public strategies.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds89%
- Exchange Traded Equities5%
- Cash & Cash Equivalents5%
- US Government Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
1 of 1
Marc Usem
Chief Investment OfficerCRD 2383407
Contacts
3 of 12
Kyle Berg
Partner, Financial PlannerCRD 6186536

Marcia Zappa
PartnerCRD 6565325

Hunter Schwimmer
IARCRD 7473208
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 64Active vs passive
$596M in ETFs
89%
$532M
7%
$64.4M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD 500 INDEX FUND (VOO) | Vanguard | Passive | Large Blend | $116M | 194,643 | 19.51% |
Location
St Louis Park, MN
Hennepin
Location
St Louis Park, MN
Headquartered in St Louis Park, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.
- Metro area
- Minneapolis-St. Paul, MN-WI
- Region
- Midwest
- County
- Hennepin
- Address
- 600 Highway 169 S
- Time zone
- CT (UTC-6)
- Office locations
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