361 FINANCIAL PLANNING, INC.

RIASEC Registered

Total AUM

$5.9M

Discretionary

0% of AUM

Avg account

$155K

Accounts

Employees

Advisory reps

Firm details

Headquarters: WALNUT CREEK, California
CRD number: 283581
Custodians: SEI INVESTMENTS DISTRIBUTION CO.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Individuals51.26%
HNWI48.74%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

361 Financial Planning, Inc. is a small, independent registered investment adviser organized as a corporation and owned by an individual. The firm serves individual and family clients with a mix of financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. It operates as a capital allocator — constructing client portfolios primarily through third‑party funds and manager selection rather than direct security trading. Fee arrangements are flexible: percentage of assets under management, hourly charges and fixed fees are all used depending on client needs. The firm does not position itself as an ESG investor, is not a multi‑state adviser, and is not a pension consultant. Industry ties include affiliations with a law firm and an insurance company, which can inform estate, legal and risk‑transfer planning offered alongside investment services.