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CASE STUDY

How Parkview Financial Leverages FINTRX

$4B+

Total Loan Closings

Los Angeles, CA

Headquarters

2015

Fund Inception

parkview financial-1

Overview

Parkview Financial is a Los Angeles, CA-based Real Estate firm specializing in ground-up commercial and residential private debt financing. As a direct private lender, Parkview provides short-term bridge & construction loans secured by first trust deeds to developers throughout the United States.

 

Launched in 2015, its Private Debt Real Estate Fund has originated more than $4B in construction financing with loans ranging from $5M - $300M for property types, including multi-family, industrial, office, retail, residential and mixed-use.

"FINTRX provides us accurate family office, wealth manager, and registered investment advisor data that enables the Parkview team to get in direct contact with the Chief Investment Officers and Due Diligence Managers."

Drew Weinstein
Drew Weinstein
Vice President, Investor Relations at Parkview Financial

SUMMARY 

Case Study

Parkview Financial is a Los Angeles, CA-based Real Estate firm specializing in ground-up commercial & residential private debt financing. As a direct private lender, Parkview provides short-term bridge & construction loans throughout the US...
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Their Challenge

Since its inception in 2009, Parkview Financial had found it difficult and cumbersome to source the right investors for its private real estate funding opportunities - a challenge constantly faced by many players in the market.

Prior to becoming a FINTRX user, the team would spend hours on end trying to identify suitable family offices and registered investment advisors and track down up-to-date and actionable information on key contacts at those firms. This process was tedious and inefficient as the data was scarce, scattered, and often outdated or stale. The firm ultimately turned to FINTRX hoping to maintain credible and updated private wealth data for future prospecting opportunities.

 

The Outcome

With over 850,000+ family office & investment advisor firm & contacts records in FINTRX, Parkview Financial has been able to effectively streamline its family office and RIA research processes, and continues to strategize its approach to the market. With continuously updated information on family offices, wealth managers and key decision-makers in the industry, the team at Parkview can optimize its workflow and stay organized while accessing actionable data in a user-friendly platform.

By leveraging the FINTRX-native data fields on contact roles &  responsibilities, the Parkview Financial is able to easily  target the right investors and due diligence associates.

The FINTRX platform has allowed the team to segment 730,000+ family office and registered investment advisor contacts to form core lists of targeted individuals that would be interested in its Real Estate Private Debt Funds and enhance them with direct contact information, education & work backgrounds, and personal interests. By partnering with FINTRX, Parkview has streamlined their research and prospecting efforts, saving valuable time and boosting their deal flow.

 

"FINTRX has helped our firm target and get in touch with family offices and registered investment advisors across the United States by providing Parkview with deep dive contact history and accurate contact information."

- Drew Weinstein, Vice President, Investor Relations at Parkview Financial

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