RIA Industry Spotlight: Top Firms in New York

To shine a light on the Registered Investment Advisor (RIA) landscape, FINTRX - family office and RIA database provider has compiled the RIA Industry Spotlight to highlight three top investment advisor firms in New York based on assets under management, employee count and other key metrics...

Founded in August 2009, Cerity Partners, LLC is a New York NY-based registered investment advisor (RIA) offering advisory services to individuals, high-net-worth individuals, and pension & profit-sharing plans. In addition to its headquarters, Cerity Partners also operates out of Irvine, CA, Louisville, CO, and Bloomfield Hills, MI. The firm conducts financial planning services, pension consulting services, selection of other advisors, portfolio management for individuals, small businesses, pooled investment vehicles, businesses, or institutions. Cerity Partners LLC provides services primarily to HNWI while also offering services to individuals, pension & profit-sharing plans, and corporations or other businesses.

As of March 2022, Cerity Partners, LLC manages $13.6B discretionarily and $13.1B in non-discretionary assets. Cerity Partners employs a team of 243 employees, 171 of which regularly perform advisory functions. Besides the group’s domestic client base, Cerity Partners also manages roughly $49.8M in foreign assets and serves as an advisor to private funds.

The firm invests across a broad range of asset classes and securities including cash and cash equivalents, global fixed income, global equity, real return (real estate commodities), treasury inflation-protected securities (TIPS), investment-grade credit, private equity, high-yield credit, international equity, global bonds, emerging-market equity, and hedge funds. The firm invests across both domestic and global markets.

The group's assets are held with multiple custodians including Bank of America Merrill Lynch, Charles Schwab & Co., Inc., and Fidelity Investments Inc. Cerity Partners has several industry affiliations including those with Sage Advisors, LLC, Baja Wealth Advisors, LLC, and Cerity Partners Retirement Plan Advisors.

- Headquarters: New York, NY
- Additional Office Locations: 42
- Total Employees: 243
- Total Reps: 171
- Assets Under Management (AUM): $26.7B
- Discretionary AUM: $13.6B
- Non-Discretionary AUM: $13.1B
- Client Base: Individual & Family; Institutional
- Fee Structure: Percentage of AUM; Hourly Charges; Fixed Fees; Performance-Based Fees; Private Funds Advised
- Specialties: Financial Planning Services; Pension Consulting Services; Selection of Other Advisors; Portfolio Management for Individuals, Small Businesses, Pooled Investment Vehicles, Businesses, or Institutions

3. BBR Partners, LLC

Founded in November 1999, BBR Partners, LLC is a New York, NY-based registered investment advisor (RIA) offering advisory services to individuals, high-net-worth individuals, small businesses, investment companies, charitable organizations, and pooled investment vehicles. Besides its headquarters, BBR Partners also operates out of Chicago, IL, San Francisco, CA, and Charlestown, MA. The firm conducts financial planning services, selection of other advisors, portfolio management, strategic asset allocation based on clients’ investment objectives, due diligence, ongoing monitoring of investments, and administrative services.

As of March 2022, BBR Partners manages $18.1B discretionarily and $2.6B in non-discretionary assets. In addition to the group’s domestic client base, BBR Partners also manages roughly $2.07B in foreign assets. The firm generally requires a $30M minimum investable asset level for investment and wealth management services. BBR’s primary investment strategies are long-term & short-term purchases, trading, and fundamental investment strategies. The firm also implements and recommends short sales, margin transactions, and options.

BBR Partners, LLC employs a team of 130 employees, 67 of which regularly perform advisory functions. Besides its traditional services rendered, the group also serves as an advisor to private funds. BBR Partners uses Charles Schwab & Co., Inc. as its sole custodian and houses all assets with the group. BBR Partners, LLC has industry affiliations including those with BBR General Partner, LLC.

- Headquarters: New York, NY
- Additional Office Locations: 14
- Total Employees: 130
- Total Reps: 67
- Assets Under Management (AUM): $20.7B
- Discretionary AUM: $18.1B
- Non-Discretionary AUM: $2.6B
- Client Base: Individual & Family; Institutional
- Fee Structure: Percentage of AUM; Fixed Fees; Performance-Based Fees; Private Funds Advised
- Specialties: Financial Planning Services; Selection of Other Advisors; Portfolio Management; Asset Allocation; Due Diligence; Monitoring of Investments; Administrative Services

FINTRX provides comprehensive data intelligence on 850,000+ family office & investment advisor records, each designed to help you identify, access, and map the private wealth ecosystem. Explore in-depth dossiers on each family office & investment advisor. Access AUM, source of wealth, investment criteria, previous investment history, sectors & industries of interest, and advisor growth signals, amongst other key data points.

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